Privacy Policy

Last updated: March 8, 2026

1. Introduction

Aurexum (“we,” “our,” or “us”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices available to you when you use our fragrance price comparison and analytics platform (the “Service”).

By using the Service, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please discontinue use of the Service.

2. Information We Collect

Account Information

When you create an account, we collect the following information:

Email address
Display name or username
Encrypted password (we never store passwords in plain text)

Usage Analytics

We automatically collect certain information when you interact with the Service, including:

Pages viewed and features accessed
Search queries and filters applied
Browser type, operating system, and device type
IP address (used for aggregate geolocation only)
Referring URLs and session duration

This data is collected via Google Analytics and our own internal logging, and is used to improve the Service. It is not linked to your personal identity.

3. How We Use Your Information

We use the information we collect for the following purposes:

To create and manage your account and authenticate your identity.
To provide, operate, and maintain the Service.
To personalise your experience and remember your preferences.
To analyse usage patterns and improve the performance and features of the Service.
To send transactional emails related to your account (e.g., password resets).
To send newsletters or product updates, where you have opted in.
To detect and prevent fraudulent or abusive activity.

4. Third-Party Services

We engage the following third-party service providers, each of which may process certain data in connection with the Service:

Google Analytics

We use Google Analytics to collect anonymised usage data. Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Email Service Provider

We use a third-party email provider to deliver transactional and marketing communications. Your email address is shared with this provider solely for the purpose of sending emails on our behalf.

5. Data Retention & Security

We retain your account information for as long as your account remains active. If you close your account, we will delete your personal information within a reasonable period, except where we are required to retain it for legal or legitimate business purposes.

We implement reasonable technical and organisational measures to protect your information against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Your Choices

You have the following choices regarding your personal information:

Account data: You may update or correct your account information by logging into your account settings.
Marketing emails: You may unsubscribe from marketing communications at any time by using the unsubscribe link in any email we send.
Analytics: You may disable analytics cookies through your browser settings or via the Google Analytics opt-out tool.
Account deletion: To request deletion of your account and associated data, please contact us via the contact page.

7. Children's Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will take steps to delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out via our contact page.